A business card is the first impression of your brand and still (in the digital age), is the most effective marketing tool in your arsenal. Cards are low cost and portable. You can take a 2â€³x 3.5â€³ card anywhere and still have room for your phone and a granola bar. A card shows that you are a prepared professional. A card helps with brand recognition, makes your business easily referable to others, and is a staple for your business.
Postcards, Brochures & Flyers
A flyer is an informative paper document that is used to promote a company, organization, product or service. Itâ€™s been around forever and is another low-cost form of advertising that allows you to easily reach your target audience. There are so many uses for a flyer; it can be handed out at trade shows, door to door, on a windshield â€“ you name it! Brochures, postcards, and rack cards are similarly important tools. Many sizes and styles are available in small quantities to entice customers for a specific promotion or event.
Print or digital ads can be created for whatever medium you choose.Â Ads appear in everything you see on a daily basis. They show up in your feed on Facebook and Instagram, Twitter, as well as newspapers, magazines, tv, and radio. Thereâ€™s no escaping them, your best bet is a combination of print and digital to assure you reach as many potential clients as possible. You know what they say; if the business is great, advertise. If the business is slow, advertise. Stay on the minds of your customers by maintaining a presence in their daily lives.