Logo design is the first step you will take to begin your quest to conquer the world. A logo is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. Your logo not only reveals your identity, but it also invites customers to get to know you. It distinguishes you from the competition and facilitates brand loyalty.
The Logo Creation Process
I absolutely love going through the logo creation process with my clients because they really get a better understanding of how a logo visually communicates the brand message and the brand personality. The logo process if done right is a PROCESS. Creating a logo that visually communicates your brand’s persona doesn’t happen overnight. Check out the next few slides to get a brief overview of the Logo Creation Process.
Brainstorming and Sketching help to get ideas out on the paper.
Ultimately, we want to narrow the sketches down to 3 to 4 solid ideas to give to the client. It’s nothing wrong with giving the client choices.
Stylescapes are another way to create a vision or the emotion of the brand. During the design process, we create 3 stylescapesÂ to present to the client.